Digital Marketing Statistics & Facts by BrizFeel

444 Digital Marketing Statistics & Facts 2023: Ultimate List

Research Data / By / October 31, 2023

Looking for digital marketing statistics and facts?

The digital marketing world is ever-changing with new technology, trends, and strategy.

For your business to stay updated and competitive in this fast-changing world, you will have to keep up with the latest digital marketing trends and tactics.

That is where digital marketing statistics come into the picture, to show you what is going on in the digital marketing world.

We spent months studying and going through dozens of digital marketing statistics reports, surveys, research data, and experimental results from various trusted sources and compiled them into this ultimate statistics list for you.

With these well-researched data and statistics on digital marketing and e-commerce, you are saving tons of money and time in collecting the data.

Also, these important digital marketing statistics and data will help you in understanding current digital marketing state and future trends, which help you in crafting your next successful online marketing campaign, whether they are social media, SEO, content marketing, search engine marketing, video marketing, e-commerce, email marketing, advertising, lead generation, sales, or marketing technology.

Table of Content

1. Search Engine Optimization (SEO) Statistics & Facts

2. Social Media Statistics & Facts

3. Mobile Marketing Statistics & Facts

4. Content Marketing Statistics & Facts

5. Email Marketing Statistics & Facts

6. Video Marketing Statistics & Facts

7. Paid Marketing Statistics & Facts

8. Influencer Marketing Statistics & Facts

9. E-commerce Statistics & Facts

10. More Digital Marketing Statistics & Facts

Search Engine Optimization (SEO) Statistics & Facts

Understand how SEO plays a vital role in digital marketing.

Organic Search Statistics

  • 1. The global search engine market share of Google is 75.70%, followed by Baidu at 15.42%, Bing at 4.81%, and Yahoo! at 2.67%. (Net Market Share)
  • 2. Google gets over 100 billion searches a month. (Mashable)
  • 3. Google has an average of 63,000 searches every single second of the day. (Search Engine Journal)
  • 4. The average Google first page result contains 1,890 words. (Backlinko)
  • 5. 61% of marketers say improving SEO and growing their organic presence is a high inbound marketing priority. (HubSpot)
  • 6. B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google)
  • 7. 71% of B2B researchers start their research with a generic search. (Google)
  • 8. 40% of marketers say the most challenging obstacle to SEO success is changing search algorithms. (Ascend2)
  • 9. Medium-sized companies and enterprises are more rely on content development and SEO to increase and maintain their search presences. (BrizFeel).
  • 10. Sending/receiving emails (82%) and finding information about good and services (71%) are the most popular internet activities. (Office for National Statistics)
  • 11. 72% of marketers agree that relevant content creation is the most effective SEO tactic. (Ascend2)
  • 12. 48% of 1,200 global digital marketers say on-page SEO is one of the most effective SEO tactics. (Advanced Web Ranking)
  • 13. 93% of all internet traffic comes from a search engine. (Forrester)
  • 14. 50% of search queries are 4 words or longer (Ko Marketing)
  • 15. The average load time for a web page is 3.21 seconds, and the bounce rate increased to 38% by the time it hit 5 seconds. (Pingdom)
  • 16.Having a video thumbnail in the search results can double your search traffic. (Visibility IQ)
  • 17. 90% of internet searchers didn’t have any brand in their mind before starting their search. (Google)
  • 18. About 50% of Small-medium businesses only have a basic understanding of SEO. (Higher visibility)
  • 19. About 50% of the results on Google’s first page are HTTPS. (Moz)
  • 20. 50% of searchers are more likely to click on a particular brand name if that brand name shows up more than once on the search results. (Google)
  • 21. Promotional ads or links should not take up more than 15% of a web page to avoid penalties from Google. (Search Engine Land)
  • 22. The first search result on Google has a 28.53% click-through rate. (Advanced Web Ranking)
  • 23. 65% of marketers agreed that link building is the most difficult SEO tactic to perform. (Advanced Web Ranking)
  • 24. SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as direct mail or cold-calling. (Google)
  • 25. Only 7% of searchers will ever see the third page of search results. (Google)
  • 26. Video content is 50 times more likely to drive organic search results than plain text will. (Forrester Research)
  • 27. The first position on Google search results on the desktop has a 34.36% click-through rate. (Advanced Web Ranking)
  • 28. Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot)

Mobile Search Statistics

  • 30. About 78% of smartphone search traffic is through Google. (Net Market Share)
  • 31. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google)
  • 32. Google accounted for 91% of US site visits produced by mobile search in (Merkle)
  • 33. 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google
  • 34. 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google)
  • 35. 82% of internet searchers will use their smartphone to help them make a decision for an in-store purchase. (Google)
  • 36. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google)
  • 37. 48% of consumers start mobile research with a search engine. (Smart Insights)
  • 38. 26% of consumers start mobile research with a branded app. (Smart Insights)
  • 39. The first position on Google search results on mobile has a 31.35% click-through rate. (Advanced Web Ranking)

Local SEO Statistics

  • 40. 18% of all local searches done on mobile devices lead to a sale within a day. (Google)
  • 41. 72% of consumers who did a local search visited a store within 5 miles. (WordStream)
  • 42. 30% of mobile searches are related to a location. (Google)
  • 43. According to Google, “near me” searches doubled in 2015 compared to the previous year. (Search Engine Land)
  • 44. 28% of searches for something nearby result in a purchase. (Google)
  • 45. Local searches lead 50% of mobile visitors to visit stores within one day. (Google)
  • 46. More than a billion people are using Google Maps each month (CozyBerries)
  • 47. 86% of people are using Google maps to find directions to a location. (Google)

Voice Search Statistics

  • 48. 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 49. 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents have only begun to use voice search in the past 6 months. (Search Engine Land)
  • 50. Voice searchers increased to 60% in 2017, which is a huge 3400% increase from 2008. (KPCB)
  • 51. 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista）
  • 52. 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista)
  • 53. 19% of people use Siri at least daily. (HubSpot)
  • 54. 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot)

Social Media Statistics

Here’s the statistics & facts about social media marketing.

Social Network Usage Statistics

  • 55. Close to 50% of the world’s population (3.03 billion people) are on social media. (Hootsuite)
  • 56. Nearly 1/3 of the world uses social networks regularly. (eMarketer,)
  • 57. As of 2015, 35% of all those 65 and older report using social media, compared with just 2% in 2005. (Pew Research Center)
  • 58. 64% of marketers are using social media for 6 hours or more and 41% for 11 or more hours weekly. (Social Media Examiner)
  • 59. Nearly 19% of marketers spend more than 20 hours each week on social media. (Social Media Examiner)
  • 60. 83% of all marketers actively pursue social media marketing initiatives. (Aberdeen)
  • 61. As of 2015, 35% of all those 65 and older report using social media, compared with just 2% in 2005. (Pew Research Center)
  • 62. As of 2015, 90% of young adults use social media, compared with 12% in 2005. (Pew Research Center)
  • 63. Nearly one-third of the world uses social networks regularly. (eMarketer)
  • 64. 64% of online shoppers say that a video on social media helped them make their decision. (Forbes)
  • 65. 86% of women will look at social media before making a purchase. (Influence Central)
  • 66. 71% of consumers are more likely to make a purchase based on a social media reference. (Influence Central)
  • 67. Written articles (27%), videos (26%), and images (24%) are the three most engaging content on social media. (Clutch)
  • 68. Only 5% of web-using adults have a lot of trust in the information they get from social media (Pew Research Center)
  • 69. 80% of social media content is being accessed via a mobile device. (Marketing Land)
  • 70. Social Media and video viewing are the two most popular online activities, together accounting for more than a third of all internet time (Smart Insights)
  • 71. Branded content on social media is twice as likely to interest people aged 55 – 64 than those who are 28 and younger. (Global Web Index)
  • 72. Social Media captures over 30% of the online time (Global Web Index)
  • 73. 40% of internet users are most likely to use social networks to keep in touch with what their friends are doing, whilst only 27% use social to research or find products to buy (Global Web Index)
  • 74. 96% of people talking about companies and brands on social media aren’t actively following those brands online. (Global Web Index)
  • 75. More than 50% of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s (Global Web Index)
  • 76. Only 43% of online stores see significant traffic from their social media pages. (MarketingSherpa)

Facebook Statistics

  • 78. The average person spends about 50 minutes a day on Facebook. (The New York Times)
  • 79. From the 2.1 billion total accounts on Facebook, 270 million profiles are fake. (Mashable)
  • 80. 72% of adult internet users use Facebook. (Pew Research Center)
  • 81. Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner)
  • 82. Facebook posts with images see 2.3X more engagement than those
    without images. (Buzzsumo)
  • 83. Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center)
  • 84. 74% of people say they use Facebook for professional purposes. (Hubspot)
  • 85. Content consumption on Facebook has increased 57% in the past two years. (Forbes)
  • 86. Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center)
  • 87. 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center)
  • 88. 74% of people say they use Facebook for professional purposes. (HubSpot)
  • 89. In the past two years, content consumption on Facebook has increased by 57%. (HubSpot)
  • 90. 76% of people use their Facebook feed to find interesting content. (HubSpot)
  • 91. Facebook has 1.13 billion daily active users. (Statista
  • 92. Apps and websites use Facebook for 53.1% of the time for social login opportunities, making it easier for consumers to sign-up for products or services. (Statista)
  • 93. Facebook provides the highest social value for B2C (89%). (Clutch)
  • 94. When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%). (Social Media Examiner)

Twitter Statistics

  • 95. 77% of Twitter users appreciate a brand more when their tweet is responded to. (Twitter)
  • 96. 50.9% of all Twitter accounts have less than 9 followers. (TechCrunch)
  • 97. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours. (Sprout Social)
  • 98. 81% of millennials are checking Twitter at least once a day. The average amount of search queries Twitter receives a day is two billion. (Hootsuite)
  • 99. Twitter 23% of adult internet users use Twitter. (Pew Research Center)
  • 100. 30% of urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. (Pew Research Center)
  • 101. 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. (Pew Research Center)
  • 102. Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. (Pew Research Center)
  • 103. Twitter has nearly 4X as many users internationally as in the U.S. (Pew Research Center)
  • 104. In the past two years, content consumption on Twitter has increased by 25%. Twitter has 313 million monthly active users. (HubSpot)
  • 105. Twitter captures 28% of internet users with college degrees. Twitter users are also more likely to make above-average incomes. (Hootsuite)
  • 106. About two third of companies with 100+ employees use Twitter as part of their marketing. 86% of people going on Twitter are primarily searching for news. (Hootsuite)
  • 107. Tweets with images get 150% more retweets than those without. (Adweek)

Instagram Statistics

  • 108. 59% of adults between 18 and 29 are using Instagram. (Sproutsocial, 2018)
  • 109. 70% of Instagram posts don’t get seen (Independent, 2016)
  • 110. On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014)
  • 111. 28% of adult internet users use Instagram. (Pew Research Center, 2015)
  • 112. 59% of Instagram users are on the platform daily, including 35% who visit several times a day. (Pew Research Center, 2015)
  • 113. Instagram has 500 million monthly active users. (Statista, 2016)
  • 114. Over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016)
  • 115. 25% of Instagram ads are single videos (Sprout social, 2017)

LinkedIn Statistics

  • 116. CEOs on LinkedIn have an average of 930 connections. (LinkedIn, 2017)
  • 117. 25% of adult internet users use LinkedIn. (Pew Research Center, 2015)
  • 118. LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. (Pew Research Center, 2015)
  • 119. 46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less. (Pew Research Center, 2015)
  • 120. 32% of employed adults are LinkedIn users, compared with 14% of online adults who are not employed. (Pew Research Center, 2015)
  • 121. In the past 2 years, content consumption on LinkedIn has increased by 21%. (HubSpot, 2016)
  • 122. LinkedIn has 450 million members, but only 25% actively visit the professional social network each month. (VentureBeat, 2016)
  • 123. 39% of the 500 million users on LinkedIn are paying for premium account privileges. The average user spends 17 minutes on the site per month. (WordStream, 2018)
  • 124. Linkedin provides the highest social value for B2B (93%) (Clutch, 2017)
  • 125. About 8 new LinkedIn groups are created every week. (LinkedIn, 2017)

SnapChat Statistics

  • 126. 55% of the 178 million people on SnapChat follow some type of brand or company. (AYTM, 2016)
  • 127. Snapchat has 150 million daily active users. (Statista, 2016)
  • 128. Every second, 8,796 photos are shared on Snapchat. (CEWE Photoworld, 2016)
  • 129. 52% of Snapchat users are under the age of 25. (Statista, 2016)
  • 130. 30% of U.S. millennial internet users use Snapchat regularly. (eMarketer, 2015)
  • 131. 60% of smartphone users between the ages of 13 – 34 are using SnapChat. (Statista, 2016)
  • 132. $90 million was spent on SnapChat ads in 2016. (CNBC, 2016)

Pinterest Statistics

These Pinterest statistics will show how users use Pinterest platform.

  • 133. 80% of millennial Pinterest users say that the platform will help them decide what to buy. (CoSchedule, 2018)
  • 134. 31% of adult internet users use Pinterest. (Pew Research Center, 2015)
  • 135. Pinners are likely to purchase as users from other social channels but spend 50% more on average compared to other social channels. They also spend 20% more than users referred from non-social channels, including search. (Pinterest, 2016)
  • 136. Pinterest has 100 million monthly active users. (The New York Times, 2015)
  • 137. 71% of Pinterest users are women. (Search Engine Land, 2015)
  • 138. 45% of people on Pinterest use the app while watching TV. (Pinterest, 2016)

Social  Visual Content

  • 139. Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
  • 140. Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)
  • 141. 71% of online marketers use visual assets in their social media marketing. (Social Media Examiner, 2015)
  • 142. Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Xerox, 2014)
  • 143. People are likely to remember only 10% of the heard information after 3 days, but if paired with relevant information, people can retain 65% of the information after 3 days. (LifeLearn, 2015)
  • 144. Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015)

Social Media Management

These social media management statistics will show marketers measure their social media marketing campaign.

  • 145. 88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015)
  • 146. 60% of small business owners are not able to track ROI from their social media activities. (eMarketer, 2015)
  • 147. User-generated content on social networks has a 4.5% higher conversion rate. (Sproutsocial, 2017)
  • 148. Only 42% of marketers say they are able to measure their social activities. (Social Media Examiner, 2015)
  • 149. 86% of consumers prefer more authentic and honest brand personality on social networks (Sprout social, 2017)
  • 150. 92% of marketers say that social media is important to their business. (Social Media Examiner, 2015)
  • 151. More than half of marketers who’ve been using social media for at least two years report it helped them improve sales. (Social Media Examiner, 2015)
  • 152. 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015)
  • 153. By spending as little as 6 hours per week, 66% of marketers see lead generation benefits with social media. (Social Media Examiner, 2015)
  • 154. At least 61% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings. (Social Media Examiner, 2015)

Mobile Marketing Statistics

These mobile marketing statistics will how consumers use a mobile phone in their daily life.

Mobile Usages Statistics

These mobile usage statistics will show you how users use their mobile devices.

  • 155. 69% of digital media time is spent on mobile (comScore, 2017)
  • 156. Mobile now represents almost 7 in 10 digital media minutes, and smartphone apps alone account for half of all digital time spent (comScore, 2017)
  • 157. There are 2.6 billion smartphone users globally. By 2020, there will be 6.1 billion. (TechCrunch, 2015)
  • 158. Mobile accounts for 50.3% of all web traffic generated worldwide in 2017. (Smart Insight, 2017)
  • 159. US consumers now spend 5 hours a day on mobile devices. (TechCrunch, 2017)
  • 160. 1 in 3 Gen Z in North America are using voice command on Mobile (GlobalWebIndex, 2017)
  • 161. UK users spend almost 2 hours per day online via mobile (Global Web Index, 2017)
  • 162. 42% of seniors (above 65 years old) now own a smartphone, more than double since 2013. (Pew Research Center, 2017)
  • 163. One-third of people use their smartphone as their primary device
    to access the internet. (HubSpot, 2016)
  • 164. 48% of people start mobile research from search engines. (Google, 2013)
  • 165. 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. (Google, 2016)
  • 166. More than 50% of smartphone owners will reach for it immediately upon waking up. (ExpressPigeon, 2014)
  • 167. 27% of consumers used mobile phone to make their monthly online purchases. (BrizFeel, 2018)
  • 168. 35% of smartphone users check their phone more than 50 times per day. (AdWeek, 2015)
  • 169. 61% of email opens occurred on mobile, 15% on desktop and 24% in a webmail client. (EmailMonday, 2017)
  • 170. 66% of Americans own at least two digital devices — smartphone, desktop or laptop computer, or tablet — and 36% own all three. (Pew Research Center, 2015)
  • 171. 80% of millennials have their smartphone at their side, day and night. (Google, 2015)
  • 172. 85% of adults ages 18-49 use multiple devices at the same time. (Google, 2016)
  • 173. 89% of people on smartphones are using apps, while only 11% are using standard websites. Unsurprisingly, Facebook is the most popular app at 19%. (Smart Insight, 2018)
  • 174. 40% of all mobile users are searching for a local business or interest. (Impact, 2017)
digital marketing statistics: mobile traffic stats
(Source: Smart Insight)

Mobile Experience Statistics

These mobile experience statistics will show you how important is mobile user experience.

  • 175. 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive. (CMS Report, 2018)
  • 176. Creating personalized customer experiences (32%) is the greatest long-term growth potential for mobile products. (Open Mobile Media, 2017)
  • 177. Smartphone bounce rates are 37% compared to only 28% for tablets. (MediaPost, 2016)
  • 178. Average page load speed on mobile sites is 22 seconds. (Google, 2017)
  • 179. Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts. (Google, 2016)
  • 180. Users who have a bad mobile user experience are 60% less likely to revisit and purchase from that brand in the future. (Smart Insights, 2017)
  • 181. A 10 second page load time has a 123% higher bounce rate than a 1 second page load time. (Google, 2017)
  • 182. 83% of people are searching for a seamless website experience whether checking on a tablet, phone, or desktop. (Wolfgang Jaegel, 2018)
Website-load-time-bounce-rate
(Source: Google)

Mobile Advertising Statistics

  1. Marketers and advertisers are putting 51% of their budget into mobile ads. (Impact, 2017).
  2. Both desktop and mobile ads deliver branding effectiveness but mobile ads perform better – particularly at the bottom of the funnel  (comScore, 2017)
  3. Location-specific ad campaigns are 20 times more effective than traditional banner ads. (Business Wire, 2016)
  4. Apple users spend an average of $114 when it comes to orders made from their smartphones. Android users are only spending $89 on average. (MediaPost, 2016)
  5. 55% of companies are building apps primarily to drive sales, while 50% are building them to improve a customer’s online experience. (BrizFeel, 2018)
  6. Mobile ad blocking usage surged 30% in 2016. (Business Insider, 2017)
  7. Mobile adblock usage is surging internationally and has overtaken desktop usage (PageFair, 2017)
  8. Mobile ad spend exceeded $143 billion in 2017 on a worldwide scale. It’s projected to hit more than $247 billion by 2020. (Statista, 2017)
  9. 73% of people describe ads taking over the entire screen as ‘highly annoying.’ Ads that appear on their computer and then again on their phone took second place when it came to annoying ad experiences. (Hubspot, 2016)
  10. 86% of consumers say they would appreciate mobile offers from a company while they’re physically shopping in that company’s store. (BrizFeel, 2018)
  11. 70% of people dislike mobile ads. (HubSpot, 2016)
  12. Mobile ad blocking has increased 90% year-over-year. (HubSpot, 2016)
  13. 40% of mobile users say they’ll spend more money with a company if they receive a personalized coupon. (Scanbuy, 2016)
  14. 75% of Google’s mobile search revenue comes from Apple devices. (Search Engine Land, 2015)
  15. The average click-through rate for a mobile search ad on Google in the first position is 27.7%. The average click-through rate for the second position is 9.2%. (Search Engine Land, 2014)
  16. Google drives 95% of all paid search ad clicks on mobile. (Business Insider, 2016)
  17. Targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021 – (BIA/Kelsey, 2017)
  18. 80% of marketers worldwide use location targeting for mobile advertising. (eMarketer, 2015)
  19. By 2019, mobile advertising will represent 72% of all U.S. digital ad spending. (Marketing Land, 2015)
  20. 53% of all Google paid-search ads are completed via a mobile device. (Google, 2017)
  21. Offline spending that’s been influenced by some type of mobile experience has already exceeded $1 trillion. (Forrester, 2017)
  22. Increasing brand awareness and engagement are the biggest objectives for mobile advertising (Brand Quarterly, 2017)

Mobile Apps Marketing Statistics

  1. 24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2017)
  2. 29% of online adults and 36% of smartphone owners use messaging apps such as WhatsApp, Kik, or iMessage. (Pew Research Center, 2015)
  3. 17% of users delete apps because they are not useful and 17% delete them because they take up too much storage space. (MarketingSherpa, 2016)
  4. LINE has more than 182 million monthly active users worldwide. (CozyBerries, 2023)
  5. 14% of online adults use apps that automatically delete the messages they send, such as Snapchat or Wickr. (Pew Research Center, 2015)
  6. 17% of smartphone owners use apps that automatically delete the messages they send, such as Snapchat or Wickr. (Pew Research Center, 2015)
  7. Half of smartphone owners ages 18-29 use messaging apps. (Pew Research Center, 2015)
  8. There have been over 4 billion downloads of messenger apps. (HubSpot, 2016)
  9. 6 of the top 10 most used apps globally are messaging apps. (KPCB, 2016)
  10. 70% of Snapchatters use Facebook Messenger too. (GlobalWebIndex, 2015)
  11. Among WeChat users in China, 60% open the app more than 10 times every day. (eMarketer, 2016)
  12. Chatting app users represent 80% of smartphone users. (eMarketer, 2015)
  13. 40% of mobile users use Facebook Messenger. (eMarketer, 2016)
  14. Consumers spend 85% of the time on their smartphones in apps. (TechCrunch, 2015)
  15. Consumers spend 84% of the time on their smartphones using just five non-native apps they’ve installed from the App Store. (TechCrunch, 2015)
  16. 90% of the time on mobile is spent in apps. (Yahoo, 2016)

Content Marketing Statistics

These content marketing statistics will show you how content marketing help in growing your business.

Content Strategy Statistics

  1. Content creation leads to 434% more indexed pages than websites without updated content. The key is to create as many pathways around the web for customers to find you. (IgnoteSpot, 2017)
  2. 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests. (Content Marketing Institute, 2018)
  3. Audience relevance is number one when it comes to content effectiveness at 58%, and compelling storytelling takes a strong second place at 57%. (LinkedIn, 2017)
  4. 63% of marketers prioritize buyer persona when creating content. (BrizFeel, 2018)
  5. 25% of marketers do not outsource their content creation. 45% of content creation is done on an ad-hoc basis. (IMN, 2017)
  6. Guest posts accounted for 59% of outsourced business blogs. (BrizFeel, 2018)
  7. 38% of marketers are publishing content at least once a week. (LinkedIn, 2017)
  8. When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform at 82%. Twitter took second place at 66%. (LinkedIn, 2017)
  9. 97% of marketers are using prescriptive content, meaning they’re laying out a foundation of rules and strategies to follow when it comes to creation. (DemandGen Report, 2017)
  10. B2C marketers use live video at a rate of 30% compared to B2B marketers at 24%. (Social Media Examiner, 2017)
  11. 76% of buyers are willing to share their information in exchange for white papers. Ebooks took second place with 63% willing to share their info. (DemandGen Report, 2017)
  12. 63% of marketers say their biggest content challenge is driving traffic and generating leads. (Hubspot, 2017)
  13. More than 70% of marketers can demonstrate how content marketing has increased engagement and leads. (PointVisible, 2018)
  14. Visual assets are the single biggest content contributor when it came to social media (85%) in 2017. (Ofcom, 2017)
  15. 42% of companies have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time. (Curata, 2016)
  16. 60% of marketers create at least one piece of content each day. (eMarketer, 2013)
  17. 8% of marketers plan to add Medium to their marketing efforts in the next 12 months. (HubSpot, 2017)
  1. Content marketing is a top priority of B2B businesses after brand building and social media engagement. (Forbes, 2018)
  2. Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  3. The majority of content marketing has limited impact with 75% of blog posts getting fewer than 10 social shares and zero links from other domains. (Buzzsumo, 2017)
  4. 70% of marketers lack a consistent or integrated content strategy. (Visually, 2014)
  5. Marketers believe research reports (46%) generate leads with the highest customer conversion rate. (Ascend2, 2017)
  6. 37% of companies recently polled claimed they planned to increase their content marketing budget, while 46% of companies said it would stay the same. (MarketingProfs, 2018)
  7. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%). (LinkedIn, 2018)
  8. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)

B2B Marketing Statistics

  1. Unsurprisingly, B2B companies utilize LinkedIn 94% of the time and Twitter at 87% of the time. (LinkedIn, 2018)
  2. 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience. (Content Marketing Institute, 2016)
  3. Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. (Content Marketing Institute, 2015)
  4. 54% of B2B marketers rate their content marketing strategy as ‘moderately effective’ (Smart Insights, 2017)
  5. 87% of B2B audiences will give more credit to content with an industry expert’s opinion over general advice. (Content Marketing Institute, 2016)
  6. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015)
  7. 32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015)
  8. On average, B2B marketers allocate 28% of their total marketing budget to content marketing. (Content Marketing Institute, 2015)
  9. 87% of B2B buyers give more credence to industry influencer content. Buyers also indicated they give more credence to peer reviews, third-party publications, and user-generated feedback. (DemandGen Report, 2017)
  10. More than 68% of B2B buyers said they frequently give credence to peer reviews and user-generated feedback. 60% give credence to content authored by a third-party publication or analyst. (DemandGen Report, 2017)
  11. Third-party analyst reports (77%) is the most valuable B2B content viewed during the decision-making process (DemandGen report, 2016)
  12. Top five B2B content marketing tactics: Social media content (92%); Newsletters (83%); articles on your website (81%); blogs (80%); in-person events (77%). (IMN)
  13. The most sophisticated B2B marketers allocate 42% of their total marketing budget to creating content. (Content Marketing Institute, 2016)
  14. Content marketing has become an almost universal tactic, with almost 90% of companies using it in 2016, and even more utilizing it in coming years. (Content Marketing Institute, 2016)
  15. 91% of B2B marketers use content marketing. (PointVisible, 2018)
  16. 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)

Blogging Statistics

  1. Blogs with images receive 94% more views than blogs that are text only. (Forbes, 2015)
  2. Blogs with videos can increase organic search results by up to 157%. (Search Engine People, 2017)
  3. The average time spent on writing a blog post is 3 hours 20 minutes in 2017. (Orbit Media, 2017)
  4. To maximize their traffic, marketers should aim to post at least 16 blogs a month. This strategy nets 3.5 times more response than posting less than 4 times a month. (Hubspot, 2016)
  5. B2B marketers are convinced blogging is their most important type of content (43%) while B2C marketers are convinced visual content is more important (45%). (Social Media Examiner, 2017)
  6. Most experts agree to maximize SEO, a blog post should be between 1,200 to 2,000 words. (BrizFeel, 2018)
  7. WordPress accounts for 27% of all websites around the world, but only about 40% of WordPress sites are up to date. (WordPress, 2017)
  8. Marketers will get the best results by crafting interesting titles that are between 6 and 12 words long. (BrizFeel, 2018)
  9. People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content. (Content Marketing Institute, 2016)
  10. As such, the desire for condensed infographics has steadily increased. B2B marketers especially have embraced this trend, jumping from 50% utilization to 58% in a year. (Hubspot, 2017)
  11. 29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs. (Curata, 2016)
  12. 63% of readers made a purchase based on a blog’s recommendation. (BrizFeel, 2018)
  13. Posting 1 high-quality article per week will give you 3 times more traffic compared to posting 1 low-quality article per day. (BrizFeel, 2018)
  14. 73% of B2B companies will blog case studies, another form of blogging that professionals respond to. (IAB, 2014)
  15. The top 5% of videos will hold 77% of the viewer’s attention for the duration. (Hubspot, 2017)
  16. 81% of US online consumers say that blog posts are trusted sources of information or advice. (Blogher, 2014)
  17. Bloggers who update older content are 74% more likely to get good results. But only 55% of bloggers are doing this. (Orbit Media, 2017)
  18. In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words. (MarketingProfs, 2017)
  19. WordPress is the impressive home to more than 75 million blogs. According to their records, March was the biggest month for blog views in 2017. (WordPress, 2017)
  20. The number of inbound links for a company can increase by up to 97% if they have a blog. (B2C, 2014)
  21. About 60% of blog contents are poorly written. (BrizFeel, 2018)
  22. An odd-numbered list post will perform better than an even-numbered. (Medium, 2014)
  23. 39% of readers prefer list-based article. (BrizFeel, 2018)
  24. A slight change to headline may potentially increase your click-through rates by 10 to 20%. (BrizFeel, 2018)
  25. 55% of bloggers are routinely checking their analytics. Page views are still the number one metric, followed by the number of shares or likes, and then time spent on page. (Orbit Media, 2017)
  26. 61% of effective B2B bloggers will meet with their content team at least once a week. (Content Marketing Institute, 2015)
  27. About 10% of posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic. (Hubspot, 2016)
  28. Publish high-quality contents can increase blog traffic by up to 209%. (BrizFeel, 2018)
  29. 53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017)
  30. 10% of blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
  31. Compounding blog posts makeup 10% of all blog posts and generate 38% of overall traffic. (HubSpot, 2016)
  32. Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016)
  33. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015)
  34. B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
  35. B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month. (HubSpot, 2015)
  36. Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. (HubSpot, 2015)
  37. 75% of HubSpot’s blog views and 90% of blog leads come from old posts. (HubSpot, 2014)
  38. Some 15% of internet users read or comment on discussion forums such as Reddit, Digg, or Slashdot, while 10% use the blogging website Tumblr. (Pew Research Center, 2015)
  39. 43% of people admit to skimming blog posts. (HubSpot, 2016)
  40. Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)

Podcasts Marketing Statistics

  1. 11% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2017)
  2. Podcast listening grew 23% between 2015 and 2016. (Edison Research, 2016)
  3. 64% of podcasts are listened to on a smartphone or tablet. (Edison Research, 2016)
  4. 21% of Americans age 12 or older say they have listened to a podcast in the past month. (Pew Research Center, 2016)
  5. Weekly podcast listeners consume five shows per week on average. (Edison Research, 2016)

Email Marketing Statistics

These email marketing statistics will show you how to use email efficiently in your marketing.

Email Usage Statistics

  1. Only 17% of B2B purchasers are looking to use an online chat feature. They would much prefer using email to get in touch with a distributor. (Content Marketing Institute, 2014)
  2. 28% of consumers state they’d like to see promo offers more than once a week. (ConstantContact, 2018)
  3. The average business professional is sending and receiving 121 emails a day. (The Radicati Group, 2017)
  4. Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
  5. Gmail has 1 billion active users worldwide. (Statista, 2016)
  6. 66% of unsubscribes occur between 5 and 10 p.m. (Tomasz Tunguz, 2015)
  7. 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
  8. 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success. (Ascend2, 2016)
  9. 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
  10. 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)
  11. Active email accounts are expected to hit 5.6 billion by the time 2019 rolls around. Gmail alone accounts for one billion subscribers. (Statista, 2018)
  12. 72% of consumers state that email is their number one communication method when it comes to business transactions.  (MarketingSherpa, 2015)
  13. People are twice as likely to interact with an email message that they are with a company’s Facebook account. (ConstantContact, 2018)
  14. Over 205 billion emails are sent every day – a figure expected to grow by 3% each year (The Radicati Group, 2016)

Email Open Rate and Click Through Rate

  1. If you’re hoping to get a high open rate, your best bet is to send email on a Tuesday. (Wordstream, 2017)
  2. Email open rate is 14.31% higher in segmented campaigns than in non-segmented campaigns. (MailChimp, 2017)
  3. Recipients are 74.53% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)
  4. When it came to specific industries, pets and animal care took the number one spot for opened email at 22.1% in 2016. (Statista, 2016)
  5. The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. (Statista, 2014)
  6. 56% of brands using an emoji had a higher open rate than those that did not. (Forbes, 2017)
  7. Video emails see click-through rates that are 96% higher than non-video emails. (Getresponse, 2009)
  8. Email subject lines that include the words “thank you” have the highest above-average engagement levels. (Adestra, 2015)
  9. Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)
  10. As the number of images in an email increases, the click-through rate of the email tends to decrease. (HubSpot, 2014)
  11. Emails that included the first name of the recipient in their subject line had a higher click-through rates than emails that did not. (HubSpot, 2014)
  12. Email open rates are highest between the hours of 6 a.m. to 11 a.m. (MarketingSherpa, 2012)
  13. 11 a.m. ET has the highest click-through rate for email sends. (HubSpot, 2015)
  14. PC and tablet users have unique click rates of 3.8%, a 40% increase over the 2.7% mobile click rate (MailChimp, 2017)

Email Strategy Statistics

  1. 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  2. 42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
  3. The ability to segment email lists and individualize email campaign messaging is the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  4. Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)
  5. 64% of people prefer rich text emails. (HubSpot, 2014)
  6. One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe, 2015)
  7. 47% of marketers say they sometimes test alternate subject lines to optimize email performance. (MarketingProfs, 2016)
  8. Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy, 2016)
  9. 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)
  10. About 49% of businesses use some form of email automation. (EmailMonday, 2018)
  11. 78% of marketers believe that custom content is where the industry is headed. This means that customer experiences will ideally be as one-to-one as possible. (Forbes, 2016)
  12. Marketers see trustworthy reputation (38%) and exclusive content (29%) as the most effective for sign-ups but consumers want money-off discounts (45%), free samples (35%) and free delivery (35%) (DMA, 2017)
  13. Email marketing has an average return rate of $38 for every $1 spent. (ConstantContact, 2018)
  14. Personalized email content based on software/machine learning is 55% effective (OneSpot, 2017)
  15. Spam email is more likely to bypass security filters today than it was in the recent past. (The Radicati Group, 2016)
  16. 23% of companies are not tracking consumer activities after they clicked on the email link. (BrizFeel, 2018)
  17. A personalized email message will increase transaction rates up to 6 times compared to a generic message. (Marketing Land, 2014)
  18. 80% of marketers are now carrying out basic segmentation, with a further 14% planning to do this in the future. (Adestra, 2017)
  19. 83% of companies use at least basic segmentation for their email. (Econsultancy, 2016)
  20. 29.8% of marketers believe their email marketing is average (Getresponse, 2017)
  21. Limited internal resources (28%), lack of strategy (28%) and lack of content (23%) are the biggest challenges to delivering successfully automated email marketing programs (DMA, 2017)
  22. 73.7% of people from age of 45 to 64 were susceptible to humor in a subject line (when appropriate). Humor is not as likely to work on younger people. (Marketing Land, 2015)
  23. Email etiquette was an important factor for 80% of people when deciding whether or not to respond to the message. The biggest faux pas was grammatical errors. (Marketing Land, 2015)

Mobile Email Statistics

  1. Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)
  2. Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). (Adobe, 2015)
  3. 75% of Gmail users access their accounts on mobile devices (TechCrunch, 2015)
  4. 48% of emails are opened on a smartphone. (Movable Ink, 2015)
  5. 41% of emails are opened on an iPhone. (Movable Ink, 2015)

Video Marketing Statistics

These video marketing statistics will show you why and how marketers and businesses use video in their marketing efforts.

Video Content Statistics

  1. 20% of people will read the text on a page, but 80% of people will watch a video. (Mysmn, 2017)
  2. Product Video 4X as many customers would rather watch a video about a product than reading about it. (Animoto, 2015)
  3. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)
  4. 55% of people consume video content thoroughly. (HubSpot, 2016)
  5. 43% of people want to see more video content from marketers. (HubSpot, 2016)
  6. Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)
  7. Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)
  8. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)
  9. 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)
  10. 80% of consumers believe that demo videos are helpful. Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015)
  11. The video will make up 80% of consumer online traffic by 2020 (Animoto, 2017)
  12. 96% of consumers ages 18-34 watch a social video a few times a week and 75% of millennials watch the video at least daily (Animoto, 2017)
  13. 18 videos are published per month by businesses (Hubspot, 2017)

Social Video Statistics

  1. 74% of women are on Facebook, whereas 72% are on YouTube, while 75% of men are on YouTube, but only 62% are on Facebook. (FlexClip, 2021)
  2. 46% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2017)
  3. 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016)
  4. 62% of marketers plan to increase their investment in the Facebook video in the next year (Animoto, 2017)
  5. 64% of consumers say that watching a video on social media influenced them to make a purchase (Animoto, 2017)
  6. Facebook generates 8 billion video views on average per day. (Social Media Today, 2016)
  7. 100 million hours of video are watched every day on Facebook. (TechCrunch, 2016)
  8. 82% of Twitter users watch video content on Twitter. (Twitter, 2015)
  9. 90% of Twitter video views are on mobile. (Twitter, 2015)

YouTube Video Statistics

  1. 48% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2017)
  2. Youtube remains the top content distribution channel to add to a marketing strategy (49-52%), within the next 12 months. (HubSpot, 2017)
  3. 1.57 billion YouTube users watch about 5 billion videos on average every single day. (Youtube, 2017)
  4. 27% of users will skip a video if it plays an ad before the promised content. (Google, 2012)
  5. On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. (Google, 2016)
  6. Two-thirds of YouTube users watch YouTube on a second screen while watching TV at home. (Google, 2016)
  7. YouTube is more commonly used by larger businesses. For example, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. (Social Media Examiner, 2015)
  8. YouTube has over a billion users, almost 30% of all people on the Internet. (YouTube, 2016)
  9. In an average month, 80% of 18 to 49 year-olds watch YouTube. (Google, 2016)
  10. Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google, 2016)
  11. The time people spend watching YouTube on their TV has more than doubled year over year. (Google, 2016)

Video Advertising Statistics

  1. 51% of people have a lower opinion of brands that use auto-playing video ads. (HubSpot, 2016)
  2. 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer, 2016)
  3. 82% of consumers have closed a browser or exited a webpage because of an auto-playing online video ad. (HubSpot, 2016)
  4. 27% of users skip video ads because they don’t like video ads that play before the video they want to see (Smart Insights, 2017)
  5. YouTube’s net U.S. video ad revenues account for 18.9% of the U.S. digital video ad market. (eMarketer, 2014)
  6. Video ads have an average click-through rate of 1.84%, the highest click-through rate of all digital ad formats. (Business Insider, 2014)
  7. 56% of viewers are likely to skip online video ads. (Marketing Land, 2014)
  8. 15% of viewers believe video ads should be no more than 15 seconds in length. (Marketing Land, 2014)

These paid marketing statistics will show you about the results people are getting with paid marketing.

Pay-Per-Click (PPC) Statistics

  1. 64.6% of people click on Google ads when they are looking to buy an item online. (WordStream, 2016)
  2. The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network. (WordStream, 2016)
  3. The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display. (WordStream, 2016)
  4. The average cost-per-click (CPA) in AdWords across all industries is $2.32 on the search network and $0.58 on the display network. (WordStream, 2016)
  5. The average click-through rate of a paid ad is 2%, yet ads in the first position earn an average click-through rate of almost 8% (Clever Clicks, 2017)
  6. The average click-through rate in Facebook ads across all industries is 0.90% (WordStream 2017)
  1. The global number of desktop and mobile devices that block ads grew by 142 million YoY to reach 615 million devices from Dec 2015-Dec 2016. (PageFair, 2017)
  2. 60% of consumers don’t know a Google advert when they see one (Smart Insights, 2017)
  3. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report, 2017)
  4. Google display campaigns reach 80% of global internet users (Google Benchmarks and Insights, 2017)
  5. Local Inventory Ads (LIA) accounted for 19% of all Google Shopping clicks on phones. CTRs on LIAs are 19% higher than PLAs on phone and desktop. (Merkle, 2017)

Influencer Marketing Statistics

These influencer marketing statistics will show you why companies and marketers love to engage influencer in their marketing plan.

  1. Influencer marketing will be integrated into all marketing activities for the majority of marketers (Traakr, 2017)
  2. 84% of Marketers worldwide say they would launch at least one influencer campaign within the next 12 months (Smart Insights 2017)
  3. 70% of teenage YouTube subscribers say they trust influencer opinions more than celebrities. (Google, 2016).
  4. 48% of marketers planned to increase their influencer marketing budgets.  (Linqia, 2017)
  5. Advertisers that implemented Influencer Marketing in 2016 received $11.69 in Earned Media Value (EMV) on average for every $1 they spent. (RhythmOne, 2016)
  6. 71% of luxury brands measure influencer success through web traffic (Econsultancy, 2017)
  7. YouTubers with over 7 million followers are earning $300k on average, Facebook and Instagram account with over 7 million followers are also getting over half that amount too. (The Economist, 2016)

E-Commerce Statistics

These e-commerce statistics and trends will show you what is going on in the fast-growing e-commerce world.

  1. 84% of people will abandon a purchase if they are dealing with an unsecured website. (GlobalSign, 2014).
  2. About 67% of all online shopping carts are abandoned. (MarketingSherpa, 2015)
  3. Email marketing and SEO are the most frequent sources of e-commerce traffic while channels such as affiliates and content marketing were less frequently used. (MarketingSherpa, 2014)
  4. 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines to search for products. (Marketing Land, 2015)
  5. Mobile commerce makes up 30% of all U.S. e-commerce. (Internet Retailer, 2015)
  6. Average e-commerce conversion rates are 1% – 2%. (BigCommerce, 2017)
  7. 71% of consumers make their online purchase within a week of awareness or desire. (KPMG Global Survey, 2017)
  8. Mobile commerce is now 30% of all U.S. e-commerce. (Internet Retailer, 2015)
  9. Less than half (43%) of companies with online stores report seeing significant traffic from social media. (MarketingSherpa, 2017)
  10. In Q2 201, total digital commerce has grown to account for over 1 in every 6 discretionary dollars spent by consumers. (Smart Insights, 2017)
  11. Temu is the top free app on both Google Play Store and Apple App Store in the United States. (CozyBerries, 2023)
  12. 22% of omnichannel sellers sell through other marketplaces (including Amazon, Etsy, eBay, etc. (BigCommerce, 2017)
  13. E-commerce is growing by 23% year-over-year, yet 46% of American small businesses do not have a website (BigCommerce, 2017)
  14. 37% of online spend in the US and Europe is now made through Amazon. This figure is 57% for US consumers. (MarketingTech, 2017)
  15. E-commerce 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
  16. Global cart abandonment rates have increased 1.3% (up on the previous quarter) to 76.9% (Smart Insights, 2017)

More Digital Marketing Statistics

More stats and data for you!

  1. 49% of organizations do not have a clearly defined digital marketing strategy (Smart Insights, 2017)
  2. 39% of marketers don’t think their organization’s marketing strategy is effective (HubSpot, 2017)
  3. Only 6% of companies think their digital marketing and traditional marketing integration process was completely optimized. (Smart Insights, 2017)
  4. Only 58% of marketers say they are often successful in achieving their marketing goals (CoSchedule, 2018)
  5. Considering the marketing activities with the highest ROI, marketers consider organic search or SEO (32%), content marketing (30%) and email marketing (30%). (Smart Insights, 2017)
  6. 40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot, 2017)
  7. Waze Ads has access to over 140 million monthly active users worldwide and 30 million of them are from the United States. (CozyBerries, 2023)

What Are Digital Marketing Statistics?

Digital marketing statistics and facts are data collected across all types of digital marketing channels like social media, SEO, search engines, video marketing, email marketing, e-commerce, advertising, lead generation, sales, and marketing technology to indicate how consumers are behaving.

That is the end goal of any business – to acquire users.

Leads are users, traffics are users, and sales are users.

The digital marketing statistics data we collected are from the trustable sources or research firms.

Why Do You Need Digital Marketing Statistics and Facts

If your business is online, business success is greatly affected by digital platforms.

After all, your business needs to acquire users from these digital channels, so by knowing the digital marketing statistics and facts, you know what’s working and what’s not to refine your digital marketing strategy.

How To Use Digital Marketing Statistics and Facts

If you don’t interpret the digital marketing statistics and act strategically, they are just a number.

So after you know the current digital marketing statistics data, you have to interpret them and craft your digital marketing strategies according to the digital marketing trends and your company expertise.

For example, if you know a majority of teenagers are on Instagram and they are your target audience, then you have to create an Instagram account and gain followers on that particular platform.

That’s how digital marketing statistics can help you in growing your business and brand.

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18 thoughts on “444 Digital Marketing Statistics & Facts 2023: Ultimate List”

  1. Exertpro

    Thank you So much For your Informative Blog. This Is So helpful For Everyone. Hope you Will Give us more blog Like this in future.

  5. Jacobs Rinswer

    A nice blog with Statics data which tells about the present share of digital marketing

  7. Ritika Goswami

    Awesome content! Good set of Information given, Really Valuable!

    Thanks For This!

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